The Retail Drop Podcast: Episode 1 – Hugo Tapia, Head of Consumer Strategy and Planning at Hackett London

Ben StevensFeatures Podcast

Welcome to the first episode of our new podcast in partnership with Go Instore exploring the role of technology in retail.

In this episode we will be speaking to Hugo Tapia, Head of Consumer Strategy and Planning at Hackett London.

We’ll be posting fortnightly episodes focusing on all the exciting technology emerging in the retail sector including everything from AI, ecommerce, chatbots and personalisation, to in store automation, POS systems and delivery robots.

If you want to keep up to date with all the latest retail technology developments and gain valuable insights from those on the front line, be sure to subscribe!

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Ben StevensFeatures Podcast

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Colette McDonnell
August 19, 2019 8:46 am

Great messages around the value of data and technology for speed & adaption for “channelisation” so brands catch up and store associates do not see their in-line operation as a competitor rather the Customer feels the same experience.
It is SO important that sales culture are incented rather than silo’d.

Online channels are simply extension of store experience and vis versa. Social is your brand amplifier, spontaneous & can be more authentic than curated marketing.

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