The Co-op will install vending machines at Reading Festival over the upcoming bank holiday weekend selling chilled meals to festival-goers.
Two vending machines will sell Co-op’s chilled meal deals and each will be stocked with over 400 items including sandwiches, crisps, healthy snacks, fruit, chocolate and drinks, according to The Grocer.
When items are depleted, the vending machines will automatically send a text to alert staff who will then come and refill it.
Co-op will also have a 6000sq ft pop-up store in the festival, which is taking place from August 21 to 25.
“As a community retailer we are always looking at ways to serve our customers as conveniently as possible,” Co-op customer director Alison Jones said.
“This vending machine trial is exciting as it will give us an opportunity to serve a specific community of Reading festival-goers and gather real-time learnings as to the ease and convenience the machine provides.”
Both vending machines will be positioned in the disabled camping area inside metal shipping containers to protect them from the rain.
This year Co-op also trialled 100 per cent compostable wrappers for its pop-up store in Glastonbury Festival, selling Co-op bottled water in recyclable aluminium cans and refillable bottles, after the festival banned the use of single-use plastic bottles this year.