Ikea’s smart home devices are set to become its “biggest new business” in over 20 years as it dramatically ramps up its technology investment.
Ikea Home Smart was launched back in 2012 with the goal of “incorporating digital elements and technologies” into Ikea’s huge catalogue of products.
Though it has since released numerous products as part of the range, including smart lighting, wireless charging devices and smart home speakers together with Sonos, it has largely been a side project for the furniture retailer.
Now Ikea Home Smart will be established as its very own business unit and see will receive “significant investment” from Ikea.
“We have decided to invest significantly in Home Smart across Ikea to fast-forward the development,” Ikea’s manager of range and supply Peter van der Poel said.
This SYMFONISK lamp goes up to 11. (For real, there's a @Sonos WiFi speaker inside!)
— IKEA USA (@IKEAUSA) August 6, 2019
“This is the biggest new business we are establishing since the introduction of Children’s Ikea.”
It has now reportedly established “great relationships” with major digital companies and plans to utilise these opportunities to scale up its smart device offering.
Head of Ikea’s new Home Smart business Björn Block added: “By working together with all other departments within Ikea, the business unit of Ikea Home Smart will drive the digital transformation of the Ikea range, improving and transforming existing businesses and developing new businesses to bring more diverse smart products to the many people. We are just getting started”.