Adidas will use Zalando to fulfil its online orders and provide same and next-day delivery services as part of a new trial partnership.
Zalando’s logistics centre in Moissy-Cramayel, France, will handle all Adidas’ online orders in the region as part of a year-long tie up aimed at providing “faster delivery” in the “strategically important city of Paris”.
This comes as Zalando attempts to shift its focus more towards its Zalando Fulfilment Solutions (ZFS) arm, offering its technology platform to other retailers, similar to Ocado or Amazon.
ZFS already boasts over 100 brand partners, however this will be the first time Zalando has provided a fulfilment solution to a non-ZFS partner, and will also be the first time Adidas has used its warehousing solutions.
“The test is an important step within our platform strategy,” Zalando’s senior vice president of customer fulfilment Jan Bartels said.
“We are very happy that we are once more joining forces with our long-term partner, Adidas, to test an exciting approach where we create synergies for the benefit of our customers.
“Adidas customers benefit from faster delivery, and Zalando customers benefit because the pilot allows us to extend Zalando’s same-day delivery areas.”