Sainsbury’s to accept glass bottles in reverse vending machines in “landmark trial”
Sainsbury’s is expanding its reverse vending machine technology, which will now begin accepting glass bottles.
The supermarket will become the first in the UK to trial the new reverse vending machines, which will be installed at its store in Newbury, Berkshire.
Its machines were developed in conjunction with reverse vending machine experts TOMRA Collection, and will give customers a 5p coupon for every qualifying drinks container deposited.
In June, Sainsbury’s announced on Twitter that it was set to trial its first bottle deposit vending machine at its Lincoln superstore, which will award customers 5p coupons for every plastic bottle or drinks can they deposit.
Customers can deposit up to 500 bottles and cans at a time, representing a maximum return of £25, as long as the items are available for purchase at Sainsbury’s.
“We are excited to be working with Sainsbury’s on this landmark trial,” TOMRA’s managing director in the UK and Ireland Truls Haug said.
“Showing how three materials can be easily collected in stores with TOMRA reverse vending technology is an important learning for retailers and consumers as we move towards an all-inclusive deposit return scheme in the UK, starting with Scotland.
“We look forward to hearing feedback from shoppers and Sainsbury’s staff as the trial progresses.”
Last week Iceland, which was the first UK supermarket to test the scheme, announced that it had now recycled over one million plastic bottle through its machines.