Reebok launches landmark voice-powered competition with Cardi B

Marketing

Reebok is offering limited edition trainers exclusively through Amazon or Google’s voice assistants as part of an interactive marketing campaign.

Cardi B’s limited-edition signature Reebok Club Cs are being given away by the retailer in a voice-powered competition set to be the “first of its kind”.

To enter customers need to say “open Reebok sneaker drop” to their Google Assistant or Amazon Alexa enabled devices.

On September 7 between 10am and 12pm entrants can “ask Reebok sneaker drop if I won”, and share the passcode “get my Club Cs”.

Each of the 50 customer Club Cs up for grabs will be “crystal coated” by hand-placed Swarovski jewels, and each will be one-of-a-kind.

This forms part of Reebok’s “#SportTheUnexpected” campaign, which started with its “Nails” advert in July featuring Cardi B.

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