Reebok launches landmark voice-powered competition with Cardi B

Marketing

Reebok is offering limited edition trainers exclusively through Amazon or Google’s voice assistants as part of an interactive marketing campaign.

Cardi B’s limited-edition signature Reebok Club Cs are being given away by the retailer in a voice-powered competition set to be the “first of its kind”.

To enter customers need to say “open Reebok sneaker drop” to their Google Assistant or Amazon Alexa enabled devices.

https://www.youtube.com/watch?v=K-PSNspNQms.

On September 7 between 10am and 12pm entrants can “ask Reebok sneaker drop if I won”, and share the passcode “get my Club Cs”.

Each of the 50 customer Club Cs up for grabs will be “crystal coated” by hand-placed Swarovski jewels, and each will be one-of-a-kind.

This forms part of Reebok’s “#SportTheUnexpected” campaign, which started with its “Nails” advert in July featuring Cardi B.

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