Microsoft Store partners with London College of Fashion to “showcase how cutting-edge technology” works in fashion


Microsoft and London College of Fashion (LCF) are joining forces to bring fashion and tech to the high street through a variety of free workshops and events open to all.

Industry leading LCF tutors including head of fashion innovation Matthew Drinkwater and innovation course leader Chitra Buckley will aim to give consumers a look inside the role of tech in fashion with the four workshops, running from September 14-15.

The four free workshops available will focus on sustainability, innovation, digital fashion design and entrepreneurship.

READ MORE: Microsoft to host “Xbox Showcase” to mark launch of new flagship

To celebrate the partnership, the public are invited to create their own tote bag using Microsoft Surface devices, which will be then be printed in-store free of charge.

Customers will have the choice of one of four prints designed by LCF textile graduates and will then be able to customise them.

“We want to inspire people to think differently about the fashion industry,” Drinkwater said.

“By creating a unique workshop programme, Microsoft Store and London College of Fashion, UAL is bringing people closer to the fashion industry and showcasing how cutting-edge technology such as Microsoft HoloLens can disrupt the industry as we know it.

“It’s an exciting opportunity to experience the future of fashion on our doorstep.”

To kick off, there’ll be an exclusive panel discussion hosted by LCF’s director of business and innovation Linda Roberts alongside Bethany Williams, Kath Melandri and Irene-Marie Seelig.

Microsoft Store’s senior manager John Carter added: “Through unique retail experiences, Microsoft Store aims to bring people closer to a range of technologies, and the Microsoft Store x London College of Fashion Curriculum is just one example of how the flagship is the best place to experience all that’s possible with Microsoft.”

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