Pre-owned fashion sales hit £187 million on Ebay over the last year as searched for “sustainable” fashion items skyrocket.
Re-sale fashion sales have grown 15 per cent over the past five years on Ebay, and 20 million second-hand items were sold on the platform in the 12 months to June 2019.
Searches for “sustainable” items jumped a whopping 600 per cent since July 2016, while “used” searches jumped 417 per cent and “eco-friendly” rose 344 per cent.
Middle aged customers are reportedly driving this dramatic shift, with those aged between 40 and 49 buying over four million pre-owned fashion items over the past year, over six times the amount of purchases made by under 30s.
“Consumers are picking up the pace in their backlash against today’s throwaway fashion society and it is evident on both sides of the eBay platform, with millions more used items being bought and sold now than five years ago,” Ebay’s head of fashion Helen Riley said.
“When you couple the increasing popularity of pre-owned fashion items with the explosion of sustainable fashion searches, it becomes clear that the ‘conscious shopper’ is not just someone on the hunt for a bargain – it captures those who want to take an active role in protecting our environment.
“Whether it’s from a charity shop, vintage fair or marketplace, buying a good quality, pre-owned item of clothing, rather than opting for ‘new’, is a simple and easy way shoppers can reduce the environmental impact of their wardrobe, and they are clearly doing so in their masses.”