Klarna has expanded its pre-existing partnership with Boohoo to include the US and UK.
From today, US online shoppers at Boohoo group’s brands — Boohoo, BoohooMAN, PrettyLittleThing and Nasty Gal — will have access to Klarna’s flexible payment options.
UK customers will have access Klarna’s service later this year, though dates have not been specified.
This follows the successful partnership between Klarna and Boohoo in Germany, the Netherlands, Denmark, Sweden, Norway and Finland and will help to further boost the brand’s global growth.
Klarna’s service allows customers to buy clothes, shoes, accessories and beauty products and pay with interest and fee-free instalments.
“In this challenging environment it’s never been more important for retailers to get the customer experience right, and flexible payment options are a key part of this — 30% of millennial and Gen Z shoppers say payment choice is a top driver of loyalty for them,” Klarna chief commercial officer Michael Rouse said.
“Working together with Boohoo group, we’re waving goodbye to the idea that there’s a “one size fits all” method where payments are concerned, and instead creating solutions that suit their customers’ needs and drive growth — both in the UK, Europe and the US.”
Chief executive at boohoo group John Lyttle added: “Our customers in Germany, the Netherlands, Denmark, Sweden, Norway and Finland love the convenience and control that Klarna’s payment options offer them, so expanding our partnership to include the UK and the US was the obvious next step,”
“This move will not only help us cement customer satisfaction and loyalty — it will also ensure we retain our competitive edge and are well positioned for future growth globally.”