Decathlon launches digital sports activity and advice platform “Play”

Ben StevensNews

Decathlon has launched a new digital sports activity and advice platform, connecting gyms, studios and classes with its customers.

“Play”, developed alongside fin-tech start-up Imin, already has over 800 articles online and advertises 5100 local fitness activities every week.

The platform allows users to input their location, browse activities from a wide range of disciplines from swimming, to boxing, to Zumba and seamlessly sign up to classes without leaving the site.

READ MORE: Decathlon to make all stores in The Netherlands cashierless with new app

“In order to make the Play project a success, we are rethinking and reinventing new ways to connect with the external world – beyond our stores,” Decathlon’s head of partnerships Gareth Welsh said.

“This new sports experience platform is our innovative approach to create more value and opportunity to generate more touch points with more sports people.

“It’s simply impossible to solve this problem alone; therefore we must open up our eco-system, to partner with local fitness providers and find the best solution to ensure physical activity is more and more accessible for all.”

Imin’s co-founder Nish Desai added: “We are very excited to support Decathlon in their efforts to help more people easily and quickly find and book physical activities.

“Sport and physical activity has the ability to positively impact society across the world, and international brands like Decathlon are perfectly placed to make physical activity accessible to all.”

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