Zalando is trialling AI-powered 3D scanning technology to accurately measure the size of its items and reduce return rates.
Returns have become an increasingly costly problem for Zalando especially in its largest market Germany, which has the highest return rate in Europe seeing more than half of all online purchases returned.
The online retail giant is already employing “fit models” to try on hundreds of items a day in order to collect accurate data points on how they fit, according to Vogue Business.
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Models of different body shapes will sample up to 110 items a day, informing researchers where each garment feels loose or tight, allowing Zalando to accurately inform customers about how they can expect around 80 per cent of its items to fit.
Zalando’s director of engineering, sizing and fit Stacy Carr is now reportedly experimenting with 3D scanning technology to further advance its efforts to reduce returns, having already seen it drop four per cent over the last two-and-a-half years.
The new technology will scan the fit models while wearing the clothes and produce a 3D avatar giving an accurate representation of where the clothing will be tight or loose on different body shapes.