H&M launches pay later option for loyalty members with Klarna

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H&M and Klarna have announced a new partnership in the UK offering members of H&M’s loyalty programme the option to buy now and pay later.

Using the H&M app, loyalty members shopping both instore and online will be given options on how and when they want to pay.

Klarna’s service allows customers to pay 30 days after their purchase has been made, or in either three or four separate interest-free instalments.

READ MORE: Boohoo launches Klarna payments in US and UK

“Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the UK a whole new way of paying their fashion finds,” H&M UK country manager Toni Galli said.

“Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.”

Klarna’s chief commercial officer Michael Rouse added: “The foundation of the Klarna and H&M partnership is a commitment to continuously develop smarter, simpler and engaging shopping experiences.

“We at Klarna are excited to now launch our leading Pay later offering together in the UK, enabling a unique shopping experience for consumers – instore and online.”

H&M plans to expand its partnership with Klarna outside of the UK to seven more markets this year, and even more in 2020.

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