Speedo has launched an AR 3D face scanning app allowing shoppers “to interact with the product before they make a purchase”.
The Speedo Mirror mobile app scans the user’s face, then superimposes virtual models of swimming goggles on top to give an accurate 3D visual representation of how they would look.
The swimwear company, owned by Pentland Brands, has been testing the technology for the last two months, seeing 3500 users virtually try on 30,000 goggles.
Speedo’s app is now available to download on Android and iOS, and also represents the company’s first transactional app allowing customers to purchase items seamlessly.
“The Speedo Mirror app is a great example of how we’re combining digital and product innovation in our brands, which is becoming increasingly important as consumers interact with products in the digital space,” Pentland Brand’s head of innovation Ben Hardman said.
“This technology will undoubtedly enhance our customers’ shopping experiences by allowing them to interact with the product before they make a purchase. In this instance, it helps them address a well-documented human pain point: leaky goggles.”
He added that Pentland is exploring ways to integrate this AR technology into more of its brands which include Boxfresh, Ellesse, Red or Dead and Berghaus.