Apple set to undercut Netflix with streaming service as it launches iPhone 11

Apple launched its latest iPhone while announcing that its new TV streaming service will undercut key rivals Netflix and Amazon.

The iPhone 11 was officially revealed yesterday during Apple’s biggest annual marketing event where its lays out its plan for the year, following months of intense speculation and leaks.

Seemingly shifting towards being a brand of value, the standard version of the iPhone 11 will retail at $699 (£565), below the $749 (£605) starting mark last year’s new iPhone.

The base model will come complete with two back cameras, one an ultra wide-angle lens, and next generation A13 microchips.

Apple’s more expensive iPhone 11 Pro (£810) and larger iPhone 11 Pro Max (£888) will include three back cameras (ultra-wide, telephoto and wide angle) and is able to record film from all three back cameras and the front camera at the same time, and will be available for order from September 20.

READ MORE: Apple launches Apple TV Plus, Apple Arcade and Apple Card

In a further demonstration of its focus on value, Apple revealed that its hotly anticipated Apple TV Plus service due to launch in November in 100 countries will cost just £4.99 a month, undercutting dominant streaming services Netflix (£6.99) sending its shares dropping 3.3 per cent.

Any iPhone, iPad and Mac customers will also receive a free year of streaming, meaning Apple TV Plus will have immediate access to a huge audience.

Alongside these announcements came further details of Apple’s gaming service Apple Arcade, which will also cost just £4.99 a month, launching September 19.

Subscribers will have access to more than 100 exclusive titles on any iOS system, including titles being developed by Capcom, Konami, Lego and Sega.

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