Smartphones are now the preferred method of online shopping in the UK, with 53 per cent of consumers stating they favour them over laptops, desktops and tablets.
The use of smartphones for online shopping in the UK has skyrocketed by 141 per cent over the last year, while the use of laptops and desktops has dropped by 47 per cent.
According to the latest research from technology insights company Feefo, while 59 per cent of respondents preferred using desktops and laptops last year, this has dropped to just 31 per cent in 2019.
Furthermore social media shopping has seen a dramatic increase, with 42 per cent of respondents stating they had bought something via a social media advert, compared to 30 per cent in 2018.
“Huge tectonic shifts are rapidly changing how UK consumers shop,” Feefo chief executive Matt West said.
“Retailers need to react swiftly or risk being undermined faster than a home built over a sinkhole. Unless you understand exactly how your customers’ habits are changing, you’ll lose out to a competitor who does. You may simply disappear.”