Co-op has launched a new app giving its 4.6 million members access to weekly personalised offers and the ability to track their member reward balance.
The Co-op App, dubbed the “future of convenience retailing”, will allow customers to choose two offers every week to save money on “they might like to try or buy” before they come into store.
Members can also digitally track their reward balance, removing the need for paper coupons which are currently used to redeem Co-op rewards.
The grocer says that it will continue to “fold in other digital elements” like choosing your local cause and accessing recipe ideas.
“Ultimately this isn’t just about an app, it’s a digital front door that offers what modern consumers expect from convenience,” Co-op customer director Ali Jones said.
“That is why we are building a seamless customer experience that draws all the elements of Co-op together in an integrated way, and gets closer to where our customers are – right in the palm of their hand.”
Director of data and insights Tim Sleep added: “This new app has only been possible due to the massive steps forward the Co-op has made in our data science capabilities.
“This means that through the data that our members trust us with, we can make their experience of the Co-op more tailored and deliver greater, more personalised, value back to them.”