Amazon Go technology to be rolled out in airports, cinemas and baseball stadiums
Amazon Go’s cashierless technology could soon be brought to airports, cinemas and baseball stadiums as the retailer continues its push into physical retail.
According to CNBC, the ecommerce giant is currently in talks to offer its high-tech cashierless technology, which uses cameras and sensors to track which items shoppers select and then charges their accounts automatically, to numerous third-party retailers.
These include retailer CIBO Express which runs 100 stores across 10 major airports, Cineworld Theatres which boasts 790 sites across 10 territories, and various concession stands in baseball stadiums across the US.
Amazon reportedly wants to start rolling out this technology as early as the first quarter of 2020 and have hundreds of systems in place by the end of the year.
Furthermore, its retrofitting system is able to work at retailer who don’t currently use Amazon Web Services, its public cloud platform, and the process could take as little as two weeks.
Amazon currently operates 16 branded Go stores, but this latest move would dramatically accelerate its physical retail presence, removing its reliance on online sales and helping it form relationships with companies who would otherwise consider it competition.
It has been pushing into physical retail since opening its first Go store in 2015, and has since ventured into grocery with its 2017 acquisition of Whole Foods Market, while adding numerous Amazon Books and 4-Star stores to its estate.