Ocado Solutions’ CEO Luke Jensen joins Asos’ board


Ocado Solutions chief executive Luke Jensen is set to join Asos as the online fashion retailer seeks to shake up its board room.

Asos announced today that in a “significant strengthening of its board” it has welcomed four new non-executive directors with a “wealth of knowledge” across online retail, technology and logistics.

Jensen was hired as chief executive to Ocado’s technology solutions arm, which sells its high-tech logistics systems to third party retailers, in 2017 and has been part of Ocado Group’s board ever since.

From November 1 Jensen, alongside Sky’s former chief commercial strategy officer Mai Fyfield, will join both Asos’ board of directors and the audit and nomination committees.

READ MORE: Ocado’s co-founder calls “corporate espionage” claims “ludicrous” as legal battle escalates further

Asos’ new chairman Adam Crozier, who joined in April, is understood to be behind this boardroom shakeup aiming to fortify the fashion company’s multichannel retail experience by enlisting Jensen.

In a further bid to strengthen its technology credentials, Asos is also adding software and information technology company Micro Focus International’s former senior executive Karen Geary to its board in December.

Burberry’s former president of America’s Eugenia Ulasewicz will also join the company in April next year.

The group will replace non-executive directors Hilary Riva and Rita Clifton who “who both come to the end of their six-year tenures in April 2020”.

“On behalf of the Board, I’d like to warmly welcome Karen, Luke, Mai and Eugenia to Asos,” Crozier said.

“Their world-class experience, skills, and expertise will be essential in guiding the business through the next stage of global growth, fuelled by the substantial investments it has made over the past few years.

“I’d also like to extend our thanks and gratitude to Hilary and Rita for the important role they have played in the development of ASOS and the board over their tenure.”

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