Amazon’s French and Indian operations should be added to the list of “Notorious Markets” where counterfeit goods flourish, according to an influential trade group.
The American Apparel & Footwear Association (AAFA) has called on the US Trade Representative to include Amazon France and Amazon India marketplaces to the annual US counterfeit watchlist.
“Despite its role as a leader in the worldwide retail landscape, and as an important selling partner for many of our member brands, Amazon continues to present significant counterfeit challenges,” the AAFA’s letter read.
“Thus, we felt it was necessary to again ask USTR to list Amazon.”
Last year the AAFA, which represents more than 1000 brands, requested that Amazon’s German, British and Canadian sites also be added to the blacklist, marking the first time Amazon had been flagged as a potentially unsafe.
The Notorious Markets list is compiled annually by the US government, highlighting retailers or platforms which facilitate the sale of counterfeit goods.
Amazon has come under increasing pressure to crack down on the sale of counterfeit goods on its third-party marketplace in recent years.
In response to the request, Amazon stated: “Amazon is committed to eliminating counterfeits from its store and is committed to working with AAFA and its members to protect their intellectual property.
“Amazon strictly prohibits the sale of counterfeit products. We invest heavily in prevention and take proactive steps to drive counterfeits in our stores to zero. In 2018 alone, we invested over $400 million in personnel and tools built on machine learning and data science to protect our customers from fraud and abuse in our stores.”