GOAT is launching a new augmented reality “Try-On” feature, allowing shoppers to virtually try on its rare and exclusive shoes before committing to a purchase.
Its new Try-On feature will allow GOAT’s 20 million users to see what some of the world’s most sought after trainers, including a range of the rarest Nike Dunks, Air Force 1s and unreleased samples, look like on their own feet.
The new AR functionality is available on the trainer resale giant’s app on iOS now via its homepage.
“Product innovation has always been an integral part of our business and after early success with our previous AR launches, we knew Try-On was something we had to offer our community,” GOAT’s co-founder Daishin Sugano said.
“We’re committed to sneaker culture and hope our new feature will elevate the experience of discovery for our community.”
Nike Dunk trainers available for virtual try on include Deftones, FLOM, Wu-Tang and Iron Maiden editions, while Air Force 1 Black Album, Head Automatica, Stash x Futura and Stash editions will also be included.
Unreleased samples including the Nike Air Jordan 4 Purple Travis Scott and Undefeated, Air Jordan 3 Fragment and Air Yeezy 1 Glow in the Dark Tour editions are also set to be featured.
In February Goat received a $100 million investment from the sneaker retail giant Foot Locker, demonstrating the footwear industry’s confidence in GOAT as an effective and financially viable model and elevating the brand from the world of hype-beasts into more mainstream territory.
It has earned a reputation for being the most reliable marketplace for purchasing genuine goods and weeding out any fake or counterfeit items, imposing stringent and often cut-throat requirements for its sellers.
Its trademark system sees every purchase be sent via a GOAT authentication facility, in which the shoes are given a thorough inspection by professionals to ensure they’re the real-deal.
Though it is primarily a re-sale platform, GOAT also offers new shoes and ones sent directly from third party retailers.