Adidas has become the first retailer to sell items directly to consumers through a Snapchat game, as it launches a new 8-bit in-app baseball video game.
“Baseball’s Next Level” is a retro-style 8-bit home run derby game which users can play directly in the social media app.
Think you can hit more dingers than us?
Pick your favorite #teamadidas athlete & swing away. Retweet this with a photo of your high score & keep your DM's wide open. 📦🚚📫😲
— adidas Baseball (@adidasBaseball) October 7, 2019
The Snapchat game will have numerous playable characters each with their own Adizero or Icon V cleats in the new Adidas 8-bit collection.
For the first time in the social media apps history, these items will be available to buy directly from the game.
The game, featuring Aaron Judge, Carlos Correa, Alex Bregman, Justin Turner, and Kiké Hernandez as playable characters, will be available to play until the end of October to mark the Major League Baseball playoffs and World Series.
All the Adidas cleats will be also be available to buy via the brand’s website, each costing $130 and featuring 8-bit patterns and coin graphics.
This comes amid Adidas’ push into the increasingly lucrative gaming market, having sponsored its first ever e-sports professional Ninja earlier this year.