Lego could be the next retail giant to launch a rental service as it seeks to increase sustainability and reduce its heavy use of plastics.
The world’s largest toymaker is currently exploring the possibility of launching a rental service, according to its vice-president of sustainability Tim Brooks.
Speaking at the Financial Times conference on the future of manufacturing last week, Brooks said Lego was “totally open” to the idea of a rental scheme, which has become an increasingly popular model in the retail industry amid increasing pressure to increase sustainability.
“There is a lot of technical thinking that needs to be done . . . We are right at beginning of that,” he said, adding that a key “technical barrier” was the complexity of Lego’s kits.
“What are the chances of giving them to an eight-year-old child and getting them all back again?”
This idea is understood to be one of many being considered as a partial solution to Lego’s sustainability issue, namely its reliance on fossil fuel-based plastics.
It has pledged to remove these plastics from its supply chain entirely by 2030, but says it is yet to find a viable substitute which can provide the same “clutch power”, or the ability for bricks to easily be stuck together and pulled apart.
Last week Lego launched a new programme called Replay, allowing customer to donate their old bricks to charities across the US.