Asos Marketplace expands its charity shop boutiques in sustainability push

Asos is expanding its charity shop offering on the Asos Marketplace following a successful launch over the summer.

Save the Children and the British Red Cross charity boutiques are set to be added to the online retailer’s marketplace this Autumn, and will trade alongside Barnardo’s, Traid and Oxfam Festival Shop which launched in May.

Each store will stock a curated selection of seasonal one-off items, with 100 per cent of the proceeds from every sale going to charity.

“We are looking forward to bringing the best of our British Red Cross charity shops online with Asos Marketplace,” the British Red Cross’ head of retail performance Gareth Morgan said.

“We’ve scoured our charity shops across the UK and pulled out the outfits we know Asos Marketplace customers will love, including designer coats, vintage dresses and sportswear-inspired jackets.

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“Buying second-hand pieces helps the environment and means we can be there for people when there’s an emergency, no matter who they are – whether that’s helping young refugees settle into a new life in the UK, or empowering people across the world to rebuild their lives after a crisis.”

Asos marketplace lead Alex Cousins added: “Following the successful launches of Barnardo’s, Traid and the Oxfam Festival Shop on Asos Marketplace in the summer, we’re now expanding our roster of charity boutiques to include Save the Children and British Red Cross, helping us make it even easier for our customers to shop in a sustainable and responsible way while supporting the crucial work of these well-known charities.”

Asos Marketplace is understood to have sold over 250,000 items last year.

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