UPDATED: Primark denies reports it has launched online with Amazon
Primark has hit back at stories circulating in the news stating that it had begun selling online via Amazon’s marketplace.
The fast fashion retailer took to Twitter this afternoon to deny its had entered into a “partnership with Amazon”, and instead encouraged eager shoppers to visit its stores to get the “best value”.
We do not have a commercial partnership with Amazon and any Primark products which appear on the site are being re-sold by third parties, at higher prices. We encourage our customers to visit us in our stores to find the best value.
— Primark (@Primark) October 15, 2019
Though various Primark items are available to buy on Amazon, including various items from its Disney and Harry Potter ranges, the retailer stated that these have been posted by third party sellers and not its official channels.
Primark, which has opened 14 new stores this year, has avoided venturing online thanks to the associated costs of delivering its low-priced items.
In April, after opening its largest store to date, Primark’s chief executive Paul Marchant told analysts that it was considering a trial of a click-and-collect service, allowing it to offer its full range of items online without incurring any delivery costs.
Last month Primark said it expected a two per cent drop in like-for-like sales for the full year excluding sales from its newly launched stores.
With sales from its 14 new stores included, Primark expects a four per cent jump in sales this year.