Amazon has introduced its AI-powered visual search feature to the UK, nearly six months after launching in the US.
StyleSnap, a visual search tool integrated into Amazon’s app which allows fashion shoppers to search for items by uploading photos, was first announced in June during Amazon’s Re:MARS conference in Las Vegas.
Using the Amazon app, UK users can now take a picture of items they like and be presented with a range of similar products available on Amazon’s marketplace, with factors including “brand, price range, and customer reviews” taken into account.
If customers are led to a product by searching an image of a fashion influencer, Amazon says that influencer will receive a commission.
“We are dedicated to continuously creating new experiences for customers to discover the products they want and love,” Amazon Fashion Europe’s vice president John Boumphrey said.
“StyleSnap enables customers to shop visually for products that have inspired them. We are excited to see what customers think.”