AO is set to begin delivering Simba mattresses as the online retailer continues to expand its third-party logistics operations.
Simba, which sells “high tech” memory foam mattresses, has partnered with AO in a year long deal aiming to expand its delivery capabilities across the UK.
Customers can now order Simba’s entire range for delivery via AO’s “pedigree” logistics operations, which will see it utilise its experience delivering bulky white goods across the UK.
This comes as AO continues to shift its position itself as a logistics service for other retailers, having announced a partnership with Lidl which will see it delivery its specialbuys last month.
“We have established an award-wining logistics network that services customers up and down the UK,” AO’s managing director David Ashwell said.
“We are proud that other retailers recognise the excellent, friendly and reliable service provided by AO to their customers and want to partner with us to take advantage of what makes us special.”
Simba’s chief operating officer Nicholas Pink added: “When it comes to staying ahead of the game – the whole customer journey matters. Quality of service is as paramount as the calibre of products we produce and we wanted to work with a partner that truly understands this.
“AO has an excellent pedigree when it comes to logistics. The partnership will boost and expand our delivery capabilities and offer an unrivalled experience to our customers.”