Adidas has become the latest retailer to launch a trade-in programme offering shoppers gift cards and loyalty points for their old clothes.
“Infinite Play” has been launched in partnership with StuffStr and allows UK customers to exchange any Adidas items they have purchased over the past five years.
Using Adidas’ app or website shoppers can either choose to have their items collected directly from their home or to use a Freepost bag to post items from their local Post Office.
Although Adidas will accept items in any condition, the package sent must have an estimated minimum value of £20.
Stuffstr, which Adidas recently gave more than $1 million (£780,000) to in seed funding, will sort through the items and determine which will need repairing or cleaning.
It will then resell items on behalf of the German fashion giant and recycle any garments which cannot be repaired and resold.
Customers will receive a digital gift card to spend with Adidas equivalent to the estimated value of their garments.
“We want to re-think – and share responsibility for – the way in which we treat items once we’re finished with them,” Adidas said.
“Adidas gear was made to be played and replayed, time and time again. So, if you have trainers you barely wear, socks you wore too much, a track top that hugs or leggings that no longer do, don’t bin them or leave them at the back of your wardrobe.
“Release their value and pass (them) on to someone new. It’s better for them, for you, for future owners and the planet.”