WHSmith launches “best in class digital payment solution” with Mastercard

WHSmith has partnered with Mastercard to launch a new “pay by bank” app allowing shoppers to make faster payments online.

Funky Pigeon, Cult Pens and The Card Gallery have also joined forces with Mastercard to launch the new feature, which utilises the UK’s Faster Payments service letting shoppers pay without entering any details or a separate password.

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“We are thrilled to be partnering with WHSmith and its brands Funky Pigeon, Cult Pens and The Card Gallery to bring this revolutionary new way to pay, putting the customer firmly in control of their finances,” Mastercards senior vice president of consumer applications Suren Nawalkar said.

“Pay by Bank app offers a best in class digital payment solution that optimises user experience, while making transactions more secure, and reducing fraud.”

WHSmith’s commercial development director Ian Sanders added: “WHSmith are excited to launch Mastercard’s innovative new payment method, Pay by Bank app.

“We are keen to offer our shoppers digital payment methods that are designed to be both secure and simple and Pay by Bank app allows our shoppers to authenticate direct with their bank offering a flexible and user-friendly checkout experience.”

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