Ebay will donate $1 whenever a retailer overuses a Christmas buzzword

Ben StevensMarketing News

Ebay has pledged to donate a dollar every time a retailer overuses #HolidayJargon as it seeks to fight premature and “over the top” Christmas promotions.

Its “Holiday Jargon Jar” initiative will see the online marketplace donate $1 (up to $50,000) every time one of 2000 major brands uses one of the top 100 holiday buzzwords like “merry”, “mistletoe” or “tis” and “twas”.

To do this it will use algorithms to scan Twitter, while encouraging users to tag instances themselves with the #HolidayJargon hashtag.

On December 3, Ebay will donate the contents of the virtual jar to SCORE, a charity which offers small businesses free mentoring, training and resources.

READ MORE: Ebay promises not to launch Christmas campaigns until November

Last month Ebay pledged not to launch any Christmas promotions until November, in a campaign poking fun at retailers who need “holiday chill”.

The ecommerce marketplace published a blogpost to mark 100 days until Christmas, criticising retailers who launch “holiday sales before Halloween” and stating that even the “Queen of Christmas” Maria Carey thinks it has gone too far.

Ebay said that instead of launching premature Christmas campaigns, it will focus on providing support for its sellers in the run up to their busiest time of year.

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Ben StevensMarketing News

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