Ebay has pledged to donate a dollar every time a retailer overuses #HolidayJargon as it seeks to fight premature and “over the top” Christmas promotions.
Its “Holiday Jargon Jar” initiative will see the online marketplace donate $1 (up to $50,000) every time one of 2000 major brands uses one of the top 100 holiday buzzwords like “merry”, “mistletoe” or “tis” and “twas”.
Any time you see a brand using a holiday-related word on Twitter, reply with #holidayjargon. @eBay4CharityUS will make a $1 donation for each tag, helping raise up to $50K for @SCOREMentors. https://t.co/Gv8qB4MHO3 pic.twitter.com/ZNiwMKf7ez
— eBay Newsroom (@eBayNewsroom) October 23, 2019
To do this it will use algorithms to scan Twitter, while encouraging users to tag instances themselves with the #HolidayJargon hashtag.
On December 3, Ebay will donate the contents of the virtual jar to SCORE, a charity which offers small businesses free mentoring, training and resources.
Last month Ebay pledged not to launch any Christmas promotions until November, in a campaign poking fun at retailers who need “holiday chill”.
Meet the Holiday Jargon Jar. A little something we created to turn big brand holiday chatter into charity to support small businesses (up to $50K). Follow @HolidayJargon @eBay4CharityUS #HolidayJargon pic.twitter.com/U8ZPpkmdhi
— eBay (@eBay) October 22, 2019
The ecommerce marketplace published a blogpost to mark 100 days until Christmas, criticising retailers who launch “holiday sales before Halloween” and stating that even the “Queen of Christmas” Maria Carey thinks it has gone too far.
Ebay said that instead of launching premature Christmas campaigns, it will focus on providing support for its sellers in the run up to their busiest time of year.