Uber Eats has made its first foray into the grocery delivery market as it signs a new partnership with convenience store giant Costcutter.
Costcutter, which operates 1700 stores across the UK, will now offer customers the option to have a “wide range” of products delivered for the first time, according to The Telegraph.
This marks Uber Eats first concerted push into grocery delivery in the UK, after Uber’s vice president Jason Droege said in August that it would being delivery groceries “soon”.
Last week it also emerged that Uber Eats was set to acquire a majority stake Latin American online grocery delivery start-up Cornershop.
“Grocery is a massive opportunity and it’s one that complements well the offering that we have today,” Uber Eats UK general manager Toussaint Wattinne said.
“Our ambition is to offer a wide range of food choices in a convenient and fast way.
“We are absolutely committed to continue to progressively expand our presence in the convenience and grocery area. This is the first big step. We’re having many other active conversations with a lot of major players across Europe.”
This comes amid a lot of activity in the sector, as the CMA begins closely scrutinising Amazon’s investment in Deliveroo to determine if it could affect competition in the market.
Major grocers including Sainsbury’s, Asda and Co-op are also working alongside third party last-mile delivery companies to expand their delivery capabilities.