Sobeys has become the first major retailer to roll out AI-powered Smart Carts which will recognise any items placed in them and charge to customer automatically.
Caper’s Smart Carts use Amazon Go-style sensors to recognise the objects placed in them and then add them to a virtual basket which is displayed on an inbuilt screen.
These interactive screens will also alert shoppers to nearby deals, give them tailored recommendations and even provide them with recipe ideas.
Sobeys, which trades from more than 1500 stores across Canada, has introduced the Smart Carts to its 41,000sq ft store in Glen Abbey, Ontario.
“We’re constantly looking for new ways to evolve the grocery shopping experience,” Sobey’s vice president of retail support Mathieu Lacoursiere said.
“Through our analysis of future retail trends, we are extremely excited to work with Caper. The Caper carts will enhance our customers’ shopping experience and give our in-store teammates more time to engage with customers over product and new foods.
“This is a unique way for us to learn more from our customers directly.”