Reebok has launched the world’s first ever sneaker rental service in a bid to encourage more people to walk and run.
Reebok-To-Go aims to provide an alternative to the increasingly popular e-scooters, offering commuters the option to hire brand new GPS-fitted shoes for free.
Alongside M&C Saatchi Stockholm, Rebook Nordics launched the new “shoe sharing” initiative in Stockholm, Sweden, last Friday.
The shoes are equipped with a QR-Code which you can scan with your phone, just like e-scooters, to unlock and start using.
“As health problems grow – especially among younger people – a lack of exercise can cause serious problems,” Reebok Nordics’ brand director Nicolas Nath said.
“E-scooters have evolved from being a fun, new thing into de facto mode of city transportation.
“So we saw an opportunity to remind people how beneficial it is to move around more. It doesn’t have to be hard to fit it into your day. You don’t need to invest hours of your time or spend money on a gym – you just need a pair of shoes.”
According to research conducted by Sweden Radio, only two out of 100 e-scooter journey’s replace car journeys, meaning the large majority of journeys are replacing walking.