Zalando has today committed to becoming “carbon neutral” across all its operations as part of a major new sustainability campaign.
Its do.MORE campaign pledges to meet the Paris Climate Agreement’s goals in its own operations ahead of schedule by reducing emissions, eliminating single-use plastics and growing its sustainable fashion range.
The online fashion giant said that so far this year it has switched to over 90 per cent renewable energy across all locations, adding that carbon emissions which cannot be eliminated will be offset by cutting emissions elsewhere such as preventing deforestation.
It has also announced plans to eliminate single-use plastic from its deliveries by 2023, adding that its boxes are already made from 100 per cent recycled materials, and its shipping bags were made from 80 per cent recycled plastics.
Among other targets Zalando plans to extend the life of at least 50 million fashion products by 2023 while generating 20 per cent of its gross merchandise value (roughly €3.5 billion) from sustainable products.
“The fashion industry is facing sustainability challenges and we know we have been part of the problem,” co-chief executive Rubin Ritter said.
“Going forward, our aspiration is to be part of the solution. We see a clear link between acting sustainably and continued commercial success.
“Only those who incorporate sustainability into their business strategy will stay relevant for their customers and we believe that it will be a competitive advantage in the future.”
Global clothing production has doubled since 2002 as throwaway fashion has become the norm, and the fashion industry accounts for around eight per cent of global greenhouse emissions.