Amazon has an entire month of offers in its sights in the run up to Black Friday and the peak Christmas trading period.
With Black Friday falling later than usual this year, the e-commerce giant has scheduled a month’s worth of rotating Gold Box deals, with its Countdown to Black Friday event expected to be the biggest in history.
No longer content with a mere 24 hours of Black Friday promotions, Amazon will be taking a new approach to Black Friday this year, with rotating deals each weekend in November.
Amazon’s Holiday Kick Off promotions begin on Friday November 1, and will run through to Thursday November 21 with “special, early holiday deals”.
“The holiday season is almost here. Now’s the time to visit Amazon’s Holiday Store to discover everything you need (and more) to ring in the season,” the e-commerce giant said in a blog post on Friday.
“Whether you’re decking the halls with festive décor, winning an ugly sweater contest, or just playing, ‘All I Want for Christmas is You’ – Amazon has you covered, however you choose to celebrate.”
Amazon says Prime members also will have more free delivery options including one-day and same-day delivery “with no minimum purchase amount – to receive gifts, festive décor, or must-have grocery items and ingredients, delivered to your door, garage or even your car faster than ever.”
There also will be special deals weekends for Amazon Fashion, from November 1 -3, buzz-worthy toys on November 8-10, and festive holiday home prep on November 15 – 17, “in addition to new deals all day, every day, throughout the holiday season.”
The retailer has also teamed up with Mariah Carey to create a curated gift guide, Mariah’s Must Haves, to celebrate the 25th anniversary of her Christmas classic, All I Want For Christmas Is You, which was the most streamed holiday single in the U.S. on Amazon Music in 2017 and 2018.
The promotions come as research from BearingPoint found a Royal Mail strike on Black Friday could cause millions of packages to be undelivered representing a “major threat to UK retail”.
Strike action is due to take place on unspecified dates across the Christmas period, after the Communications Workers Union (CWU) voted by an overwhelming majority to take action, threatening the first national postal strike in a decade.
Though specific dates for strike action have not yet been agreed, many fear that the union will aim to cause the maximum disruption possible.