Adidas has announced a multi-year partnership with the International Space Station (ISS) allowing the retailer to test products in zero-gravity.
The footwear retailer’s Boost technology is set to be the first to be tested in space letting Adidas “conduct tests and collect insights that aren’t possible on Earth.”
Set to begin as early as 2020, Adidas will send Boost footwear to the ISS on board one of Elon Musk’s SpaceX cargo missions.
Astronauts will then test the items to determine a number of theories scientists believe could optimise performance, but which are untestable on Earth.
“The unique conditions of space provide the ideal environment to discover the unknown,” the ISS US National Laboratory’s vice president of partnership’s Christine Kretz said.
“For example, microgravity is the only condition in which we can observe specific experiments like the behavior of a spinning soccer ball without interrupting airflow and external supports holding it in place.
“Having control of certain variables allows us to conduct tests and collect insights that aren’t possible on Earth.”