Retailers vie for extended Black Friday sales boom

Boots has joined Amazon in launching early Black Friday sales, as UK retailers look to cash-in on the US trend for extending the promotional sales period.

While Black Friday will fall on Friday November 29 this year, Amazon has announced an eight-day sales period from November 22, a week before the event.

READ MORE: Amazon begins Black Friday Countdown with month of deals

Amazon claims it will offer its ‘biggest ever’ Black Friday this year, with Amazon Prime Members granted early access to a selection of so-called Lightning Deals.

Boots has already revealed its first set of exclusive beauty deals available online and in store from November 20.

Eager beauty shoppers will be able to check an official Black Friday shopping page at Boots, in order to shop all the latest deals as they are released.

Meanwhile in the US, Best Buy has announced cuts on its iPad, MacBook Air and HomePod smart speakers, as well as new ‘daily doorbuster’ offers, starting each day from November 11 and focusing on one price-cut item.

Kohl’s also unveiled a list of Black Friday deals four weeks before November 29.

Why the early doors? A quirk in this year’s calendar gives the fewest possible days between Thanksgiving and Christmas – just 26. Compared to last year, it means six fewer days for shoppers to buy the gifts they need, and almost a week less for retailers to persuade them.

Last year UK retail sales surpassed expectations in November after several months of decline and despite warnings from retailers that it was tough month for trading.

The level of retail sales in November increased by 1.4 per cent compared to October, according to the latest monthly data from the Office for National Statistics (ONS).

Economists initially predicted a poor 0.3 per cent sales increase following two months of steady decline in retail. However, ONS revealed that Black Friday was key to increasing sales throughout November 2018.

Click here to sign up to Charged free daily email newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *