Deliveroo to launch click-and-collect “Pickup” service
Deliveroo is launching a new “Pickup” click-and-collect service, letting users across 13 UK cities choose to collect their orders themselves.
The delivery giant, which could soon see Amazon control a minority stake, is launching a new option for UK customers which doesn’t require any delivery at all.
More than 700 restaurants are understood to have already signed up to Deliveroo’s new click-and-collect service across 13 cities in the UK, including London, Liverpool, Manchester and Edinburgh.
Deliveroo said it is expecting its “Pickup” option to expand dramatically in a short space of time, suggesting over 10,000 restaurants across 200 locations could offer the service in just 12 months’ time.
This will see Deliveroo act simply as an ordering service for restaurants, who will be looking to benefit from its huge user base to boost their order numbers.
In May Amazon led a $575 million (£450 million) funding round for Deliveroo which saw it acquire an undisclosed minority stake in the business.
The Competition and Markets Authority (CMA) announced last month that it has officially launched a Phase One investigation into the deal.
Should officials determine during this phase that the deal would significantly reduce competition in the takeaway delivery sector, a second in-depth Phase 2 investigation will follow in December.
Amazon’s investment comes after it scrapped its own delivery rival Amazon Restaurant in the UK last December, suggesting it is planning to subsidise its failed service by using the well established Deliveroo.