Quiz offers True Fit’s AI-powered sizing tech across all its online ranges

Quiz has partnered with AI-powered fashion-tech startup True Fit to offer its personalised fitting solution across its entire online range.

TrueFit uses data collected from millions of anonymous shoppers who provide them with accurate feedback about the exact fit and style of brand’s products.

Customers shopping any of Quiz clothing collections online, including its Petite and Curve ranges, will now be able to receive personalised fit ratings based on their unique body shape and preferences.

READ MORE: Amazon’s AI powered image search tool StyleSnap launches in the UK

“True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online,” Quiz’ head of ecommerce Haroun Saleemi said.

“By providing recommendations around size, style and fit for each individual shopper, together we can enhance our customers’ journeys with personally relevant experiences and ensure that they love and will keep their purchases.”

True Fit’s co-founder and chief customer officer Jessica Murphy added: “Retailers like Quiz are on a mission to instil confidence in their shoppers, regardless of the occasion, with the trendiest styles and flawless fits.

“Our mission at True Fit is to instil consumer confidence and loyalty, and we are excited to partner with leading retailer Quiz on this shared objective. We look forward to working with Quiz in bringing data-driven personalisation across their trend-conscious customer journey and creating exciting shopping experiences for all women”.

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