Black Friday scams hit 24% of under 35s costing an average of £661

Black Friday scams are becoming more “sophisticated” with nearly a quarter of 18 to 34-year olds stating they’d fallen victim to fraud on the day.

Scams aimed at exploiting “our desperation for this year’s best bargains” have affected 24 per cent of adults under 35, according to a new survey from Barclays.

Shoppers lose an average of £661 after falling victim to Black Friday scams Barclays said, adding that shoppers must “make sure that you do your research and carry out the proper safety checks” when bargain hunting.

A further 12 per cent of shopping scams result in losses of over £2000.

Criminals are reportedly using techniques like “digital skimming”, which sees hackers implant code onto retailers’ websites which siphon off shoppers personal and financial information.

Earlier this year British Airways was hit by a $228 million fine, the largest ever regulatory fine of its kind, after failing to secure its customers details from this type of attack.

READ MORE: Black Friday 2019 to see slowest growth on record “and may potentially even be completely flat”

More preventable attacks include scammers posting fake adverts on social media which offer bargain prices on tech items like, TVs, laptops, phones, headphones and tablets, enticing shoppers to hand over their money to non-existent retailers.

Black Friday will take place on November 29, though many retailers have already begun advertising their discounts ahead of the event.

Barclays has offered the following tips for shoppers to stay safe this Black Friday:

  1. During stressful sale days, people can take significantly less time to purchase items due to fears that the deal will run out. Be sure to stop and think before you buy.
  2. Scammers try to lure you in with cheap deals on in-demand items. If it looks too good to be true, it probably is.
  3. Before making a purchase, check the product’s reviews.
  4. Keep an eye on your bank balance so that you can spot and report fraudulent transactions quickly.
  5. If you have concerns about a website or an item, do not enter your payment details. Remember, always look out for the padlock symbol in the web address to ensure that the link between you and the website owner is secure.

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