Ebay to launch “Black Friday Escape Room” pop-up for stressed shoppers
Ebay is launching a ‘Black Friday Escape Room’ pop-up inviting shoppers to “skip the lines and escape Black Friday madness”, while announcing this year’s deals.
As part of its ongoing #HolidayChill campaign, which seeks to offer shoppers fed up with excessive holiday marketing some respite, Ebay is launching a physical pop-up store this Black Friday.
Situated in the heart of New York, the multi-room installation will allow shoppers to “escape the IRL Black Friday frenzy” into its “Zen Room”.
Early access to Black Friday savings, because waiting is overrated.
— eBay (@eBay) November 19, 2019
Hot holiday-themed drinks will be available to tired shoppers alongside puzzles and “holiday challenges”.
Despite its anti-holiday rush campaign, this announcement came alongside the unveiling of Ebay’s Black Friday Preview sale, running from today until November 28 offering a range of discounts on items “from Adidas to Apple”.
Last month Ebay launched the “Holiday Jargon Jar” initiative which sees the online marketplace donate $1 (up to $50,000) every time one of 2000 major brands uses one of the top 100 holiday buzzwords like “merry”, “mistletoe” or “tis” and “twas”.
To do this it will use algorithms to scan Twitter, while encouraging users to tag instances themselves with the #HolidayJargon hashtag.