Currys PC World launches high-tech new shopping app ahead of Black Friday

Currys PC World has launched a new high-tech app allowing users purchase directly, track live stock levels and log in securely using biometrics.

The app, part of a multimillion-pound investment in its ecommerce operations, will allow users to make purchases directly for the first time.

Launched across iOS and Android, the electronics retailer says a future update will also add augmented reality functionality, allowing users to virtually place items in their home before purchasing.

READ MORE: Currys PC World adds augmented reality to ecommerce website in “world first”

Other features include a barcode scanning capability, which will list details of the item and give real-time stock information, alongside the ability to log in to the app using your fingerprint of facial recognition.

Rolled out in anticipation of Black Friday, the app will also soon be able offer users the ability to pay with Google or Apple Pay, track deliveries and manager repairs, trade-ins and upgrades.

“We want to be with our customers throughout the lifetime of their products and throughout their life,” Currys PC World’s eCommerce director Stuart Ramage said.

“Our app is part of this journey, creating a seamless end-to-end experience. This includes features to help them discover, choose, afford and enjoy the latest amazing tech right through to advice on how to repair, trade in and upgrade products.”

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