Morrisons has become the first UK supermarket to begin selling groceries past their sell-by date amid a new partnership with “Too Good To Go”.
The Too Good To Go app, which launched in the UK in 2016, connects shoppers with local retailers and restaurants who sell boxes of unsold food at a discounted price in a bid to reduce food waste.
Following a successful trial in a handful of stores, Morrisons will roll out the service to its entire UK estate from today.
Shoppers can now buy a box from Morrisons for £3.09 via the app and receive a range of unsold fruit and vegetables alongside bakery and deli items worth at least £10.
Though Too Good To Go partners with thousands of independent companies in the UK, Morrisons is the first major supermarket to sign up to the service, hoping it will help it meet its pledge to reduce food waste by 50 per cent by 2030.
The new partnership is expected to see Morrisons distribute 350,000 boxes of food to the app’s 1.8 million registered users through 2020.
“We are using technology to help us reduce food waste and to help more people afford to eat well,” Morrisons’ Market Street director Jayne Wall said.
“It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
Too Good To Go’s UK country manager Hayley Conick added: “Every single day perfectly edible food goes to waste simply because it isn’t sold, and this is having detrimental effects on our planet.
“In fact, food waste contributes to 8% of global greenhouse gas emissions. We need greater awareness of the issue of food waste, so we are delighted to welcome Morrisons as our first UK supermarket partner.
“Together we can fight food waste and ensure that quality surplus produce doesn’t end up in the bin.”