Black Friday’s online sales topped $7.4 billion (£5.73 billion) in the US this year, making it the second largest online shopping day in history.
Cyber Monday, Black Friday’s online focused counterpart taking place today, is the only shopping event to top this figure, totalling $7.9 billion (£6.12 billion) in 2018 according to figures from Adobe Analytics.
Today’s Cyber Monday event is expected to top this once again in the UK according to the Centre for Retail Research, which estimates £1.5 billion will be spent online today, comfortably above the £1.1 billion spent online on Black Friday.
Average order value jumped six per cent this year to $168 (£130) setting a new Black Friday record, while sales across the extended weekend are also set to top last year.
‘Small Business Saturday’, which takes place directly after Black Friday, saw sales rise as much as 18 per cent year-on-year at 9am on the day.
“With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line,” Adobe’s principal analyst and Taylor Schreiner said.
“Small Business Saturday will accelerate sales for those retailers who can offer unique products or services that the retail giants can’t provide.”
Meanwhile in the UK Black Friday sales volumes at 10am were up 12.5 per cent year-on-year, according to Barclaycard.
Transactions also jumped nine per cent between 1pm and 2pm as shoppers sought to capitalise on the bargains during their lunch hours.