Cyber Monday breaks all records as shoppers spent $12m a minute
Cyber Monday sales broke all records to become the biggest single shopping day in US history, with customers spending $12 million (£9.2 million) per minute at its peak.
US shoppers spent a total of $9.4 billion (£7.21 billion) on Cyber Monday, rising 19.7 per cent from $7.9 billion (£6.06 billion) last year according to figures from Adobe Analytics, coming just above expectations.
This was driven by a massive late-night shopping peak between 10pm and 2am where shoppers spent $2.9 billion (£2.2 billion), nearly a third of the entire day’s spend.
Cyber Monday 2019 also broke records for the amount spent via mobile, topping $3 billion (£2.3 billion) for the first time, more than doubling since last year.
Amazon also said that Cyber Monday was its biggest single shopping day than history, outselling its own shopping event Prime Day.
As usual Amazon has not revealed concrete figures, stating instead that shoppers ordered “millions more” products than the same period last year.
Adobe added that since the beginning of November $81.5 billion (£62.51 billion) had been spent online in the US.
“Online shopping received some unexpected boosts this holiday season,” Adobe Digital Insights’ principal analyst Taylor Schreiner said.
“Retailer fears of a shorter season meant that deals came much sooner than usual, and consumers took notice. In some areas of the country, adverse weather in the form of snow and heavy rain meant that many opted to stay home instead and grabbed the best deals online. Just look at Black Friday, which brought in $7.4 billion online and is just below last year’s Cyber Monday at $7.9 billion.
“Consumers are reimagining what it means to shop during the holidays, with smartphones having a breakout season as well. We expect that consumers will spend $14 billion more this holiday season via their phones.”