Google Stadia pop-up to launch in London

Ben StevensCloud Instore News

Google is set launching a pop-up for its new Stadia gaming service in the heart of London this December, allowing curious customers to test it for themselves.

Stadia, Google’s revolutionary gaming service which allows anyone with a $129 branded controller to stream the latest games to any screen without the need for a console, launched last month to a mixed reception.

On December 11 Google will open a pop-up in Boxpark Shoreditch where gamers can judge for themselves whether they want to add the new platform to their Christmas lists.

“Starting next week, we’re bringing Stadia to select cities… and you’re invited. At the Stadia Holiday Pop-Ups visitors can get Stadia swag, enjoy holiday snacks, mingle with YouTube Creators, and most importantly, play some games with Stadia,” Google said in a press release.

READ MORE: Google reveals its Stadia video game streaming service

The pop-ups, which will also open in Los Angeles and Paris will be open from 12pm to 8pm local time.

Unlike traditional modes of gaming, where a console or PC runs a game off a disc or hefty digital download, the Stadia system will run games off very high-end systems at its own locations, using an internet connection to stream the image into the user’s home.

READ MORE: Will cloud gaming kill physical video games?

This offers gamers the ability to play games in better-than-console-quality games without having to purchase a console, on any device which can run Google Chrome including PCs, TVs, tablets and even smart phones.

A number of issues have dogged the Stadia, which will be in its early access period until February, including expected latency issues, picture concerns and frustrating teething troubles connecting the Stadia controllers to various devices.

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Ben StevensCloud Instore News

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