McDonald’s launches fashion line ‘Golden Arches Unlimited’
McDonald’s has launched its very own fashion range which it now sells through its very first ecommerce website.
Golden Arches Unlimited, launched last week, sells a range of fashion items emblazoned with the fast food giant’s iconic “golden arches” logo.
Twenty pieces including hoodies with “sesame seed” hoods, Happy Meal t-shirts, beanies, socks, tote bags and even Christmas jumpers are now available to purchase as part of McDonald’s initial range.
Though quantities of its winter range are understood to be limited, McDonald’s promises to restock merchandise and launch new ranges on a regular basis throughout the year.
“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” McDonald’s senior vice president of marketing Colin Mitchell said.
“We’re excited to help customers wear their brand love on their sleeves with the unveiling of Golden Arches Unlimited as we continue to inspire feel good moments with McDonald’s.”