Amazon accounted for more than 30% of all UK online sales in 2019

Amazon accounted for a over 30 per cent of all ecommerce spend in the UK this year, more than three times its nearest rival.

The UK’s ecommerce market, which is the third largest in the world, is dominated by Amazon according to new data from Edge by Ascential.

Image: Edge by Ascential

Amazon’s 30.1 per cent market share is thought to have been worth more than £22 billion in sales this year, and grew from 28.8 per cent in 2018.

This was more than three times its closest rival Ebay’s 9.8 per cent, which in turn was more than double Sainsbury’s 4.6 per cent market share, laying bare the domination these ecommerce giants have over the sector.

READ MORE: UK ecommerce sales rose at fastest pace on record in 2018

The UK ecommerce market is the third largest in the world, and the largest in Europe, and with increasing connectivity coupled with growing consumer demand for convenience, UK retailers are under serious pressure to revolutionise their omnichannel experience in 2020,” Edge by Acential’s director of advisory Nick Everitt said.

“This is all the more crucial as pure-play online platforms such as Amazon and Ebay continue to expand and dominate in the UK market, driving third party operations that give greater control to brands selling on the platform but open up fierce competition and require care and attention from those selling in the marketplace.”

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