H&M is set to start delivering orders via bicycle in over 30 cities in its latest push to establish its sustainability credentials.
The fast fashion retailer has launched a pilot with Fietskoeriers, a Dutch parcel delivery company which operates across the Netherlands.
Online orders will be collected from H&M warehouses first in biogas vehicles, which emit 60-80 per cent less CO2 than regular cars, then via bicycle from local hubs in 30 Dutch cities.
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Though the next-day delivery pilot is currently only being tested in the Netherlands H&M’s pledge to become climate positive by 2040 means it is likely to expand the initiative across Europe.
“We are happy to see an increasing interest for sustainability among our customers and hope they will love this new climate-smart way of getting their fashion finds delivered to their homes,” head of sustainability Pascal Brun said.
“We look forward to evaluating this pilot project and to reveal new exciting projects when it comes to climate-smart transports.
“With a growing online business, transport is becoming an increasingly important focus area for us. We want to ensure that our logistics is as energy efficient as possible as our aim is to become climate positive by 2040. This means that we will work to reduce more greenhouse gas emissions than our value chain emits.”