UK consumers are willing to buy counterfeit designer goods in order to keep up with the latest fashion trends, with 19 per cent having knowingly bought fake goods.
Nearly 30 per cent of British consumers would consider buying fake watches, handbags, jewellery and clothing from counterfeit sellers despite them being illegal, according to new research from Incorpo.
Of those who have knowingly purchased fake goods, 36 per cent have done so more than four times in the past year.
The UK Intellectual Property Office (IPO) has stated that numerous international organised crime groups have made millions from selling counterfeit goods, and despite many being willing to purchase them 37 per cent on UK consumers want law enforcement to do more to stop the sale of counterfeit goods.
“Our research shows that some consumers are regularly being tricked into buying counterfeit goods, Incorpo’s chief strategy officer Piers Barclays said.
According to the study, 22 per cent of consumers have unknowingly purchased fake goods, with 18 per cent of those losing over £100.
“However, more shockingly the volume of consumers who are happy to ignore the links between counterfeiting and organised crime, making the conscious decision to purchase fake products, shows the importance of collaboration between brands, platforms and authorities to stop infringers and prevent this societal harm.”