UK retailers saw huge Black Friday boost from international shoppers
UK retailers saw international Black Friday sales skyrocket over 500 per cent thanks to a “significant rise in cross-border purchases online”.
Black Friday saw cross-border orders from UK retailers across 200 international markets jump 545 per cent compared to the first week in November, according to the latest data from Global-e.
Compared to 2018 international sales also shot up 85 per cent, rising 241 per cent across Black Friday weekend compared to the previous weekend in 2019, compared to 130 per cent growth in 2018.
This dramatic increase demonstrates the growing influence of the shopping event across the globe, with sales in countries like Singapore and Denmark which saw sales jump a whopping 861 and 815 per cent respectively on the day.
“The significant rise in cross-border purchases online clearly demonstrates the enormous scale of global shopping events like Black Friday,” Global-e co-founder Nir Debbi said.
“With shoppers all around the world, including markets like Singapore and Denmark, looking for promotions, there is an enormous opportunity for UK merchants to boost their online revenues.
“With the increasing demand from consumers worldwide to shop cross-border, this sparks a need for brands and retailers to enhance their online channels internationally through a seamless and localised shopping experience, tailored to individual markets.”